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In the early 1990s, company founder Linda Greene discovered a collection of personalised storybooks.  She thought the concept was a fantastic idea but felt that the books were outdated and did not contain the magic that they could have.

 

 

So, in 1992, Linda and husband Tom appointed a team of talented writers and illustrators to develop a new range of personalised storybooks. Later that year, Identity Direct launched its first My Adventure Books titles, including our bestselling My Special Christmas Adventure. The new, beautifully illustrated personalised storybooks put the child and their friends at the heart of each adventure.

The storybooks were favourably received by mothers and grandmothers around the world who told of the joy and wonder in their children’s eyes when they discovered that the books were all about them!

We have continued to expand our library and now offer personalised storybooks featuring favourite characters such as PAW Patrol, Dora the Explorer, Barbie and others.

Since 1992 we have sold over 7 million My Adventure Books worldwide.  We’re overjoyed to receive testimonials now from mothers who received a My Adventure Book when they were a child, and are now purchasing one for their child!

In the late 1990's, we extended our range of products to include personalised clocks, labels, placemats, name poems and back to school essentials.

In the early 2000's, we mailed out our first catalogue of personalised children’s products.

Since then, our commitment to product development and innovation has seen the range grow significantly to include gifts for every occasion and every member of your family.  Our personalised Christmas products bring magic to your home with personalised baubles, Santa figurines, sacks, stockings, table decorations and more.

In 2016 we launched our range of personalised sports gear, including Sherrin and Steeden footballs, soccer, rugby, basketballs and netballs, golf gifts and AFL sports prints, calendars and personalised storybooks featuring your child and their favourite team.

In 2017 the company was purchased by the Mysale Group who committed to grow the business and to continue to build Identity Direct's outstanding product range.

Also in 2017 we launched our new Mon ID Monogrammed Range of Leather Gifts, including leather wallets, Card Holders, Luggage Tags, Passport Holders and Wash Bags. The monogram range is hand made by leather artisans before being hand embossed right here in Australia with your chosen initials or name.

Our commitment is to be ‘your personalised store’ and we welcome feedback from our customers as well as product suggestions that will enable us to become your one-stop shop for everything personalised.